Sweet taste of success for Bermuda media company
An award-winning Bermudian production company has taken a step closer to becoming an international brand after it was picked to promote a luxury resort in the Caribbean.
The Burnt House Productions team of photographer Nhuri Bashir and cinematographer Andrew Kirkpatrick, along with photographer Alexander Masters of Hamilton photographic studio rental firm Seamless, spent a week at Viceroy Hotel Group’s exclusive Sugar Beach resort to capture images for its Instagram, Facebook and Twitter accounts.
Mr Bashir said it was Burnt House Production’s goal to continue to build an international clientele.
He added: “Andrew and I sat down in early 2019 and discussed broadening our clients and capacity.
“Bermuda is a great launching pad for a number of things but we embarked on a personal goal within the company to do more international work.
“Once we entered that space it has been non-stop outside of restrictions brought about by Covid-19.
“The goal next year is to expand that even further working throughout the Caribbean, Latin America and Europe.”
They landed the job after they produced successful campaign work for the resort in 2019.
They were recommended by Viceroy to Persephone Social, a New York-based social-media agency which Burnt House earlier worked with to create social-media content for the Hamilton Princess & Beach Club.
The team shot a wide range of subjects at Sugar Beach, including underwater work, footage from the Soufrière district, a cocoa plantation and sulphur springs, as well as around the resort, which sits between two volcanic spires called pitons.
Mr Bashir said: “We got a real sense of the culture and a sense of the aesthetics of St Lucia as we saw it from many vantage points.
“As Bermudians, to be able to work abroad and be recognised professionally in our field was the highlight of the trip.”
Burnt House has extensive experience in feature films, commercials, underwater filming, music videos, documentaries, live events and social-media work.
The company visited the Scottish Highlands in 2019 to shoot for the movie Christmas at the Castle, which premiered on the American Lifetime Network cable channel last December.
Burnt House was recruited for the movie by production company Reel One Entertainment after its successful work on Maternal Secrets, a thriller filmed in Bermuda, which featured on the same network last year.
The company also worked on Deadly Doula last year, another thriller filmed in Bermuda last November and which premiered earlier this year.
Bermudian work has included a series of films on cliff divers called Falling of the Rock, as well A Piece of the Rock, a road safety documentary.
Burnt House has also created advertising material for the Bermuda Business Development Agency, the Bermuda Tourism Authority and The Loren at Pink Beach resort in Tucker’s Town.
The company has notched up several awards from Best of Bermuda, Bermuda Booster and the Southampton International Film Festival.
Burnt House has also carried out production work for telecoms giants Apple and Samsung in Bermuda and overseas.
Mr Bashir said that success in the competitive field came down to hard work and clear targets.
He added: “You have to decide what niche you would like to pursue – to be successful you have to be targeted in your speciality.
“Don’t just settle for being the best in Bermuda – you are competing in a global market.
“We do what we love. It’s not even work to us. It’s just who we are.”
A spokeswoman for the Green family, which owns the Hamilton Princess & Beach Club, said: “They are a world-class production agency and we look forward to continuing to work with the team in the future.”