New sponsorship opens up chance for more children to take part in the End-to-End
More children will be able to enter the Convex End-to-End fun walk after the injection of extra sponsorship.
This year’s event will take place on May 7, marking the 35th time it has been held.
The fun walk is aimed at families with small children, seniors, primary school students and people who want to take part but cannot commit a full day to other End-to-End activities.
It will start at Beacon Hill Road at the Railway Trail at 2pm, and the stretch from Beacon Hill to the finish line and will have three water stops.
Sponsor Athene has increased its support for this year’s event, resulting in Heron Bay Primary having 50 participants take part.
And the dozen members of the Bermuda Special Olympics team will participate with the company paying for their registration.
Anne Mello, Bermuda End-to-End board chairperson said: “It’s important for our event to be completely inclusive to all, regardless of their athletic ability.
“It’s about coming together, the community spirit and raising funds for our three selected charities in 2022.
“We stand at $6.2 million raised in our 34 years of fundraising.
“We aim to significantly top up this figure this year.”
“Those charities are Bermuda National Trust, Transitional Community Services and the Inter-Agency Committee.
“In addition to the three identified charities, there is a $15,000 award to the top fundraising school, sponsored by Deloitte.
“With Convex coming on board this year as our title sponsor and the possibility of having a full-blown event, our registration numbers have really been boosted.”
Natasha Scotland Courcy, Athene senior vice-president: “Athene is excited to renew our sponsorship of the Convex End-to-End event and expand our charitable efforts to allow more children to participate in the fun walk.
“Giving back in the communities where our employees live and work is woven into Athene’s DNA, and we look forward to another year supporting one of Bermuda’s biggest fundraising events.”
For more information, contact Starla Williams at 292-6992 or firstname.lastname@example.org
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