Campaign launched to highlight impact of non-profit organisations
A series of videos and social media posts aimed at showing the value and impact of non-profit organisations in Bermuda have been released.
The videos and posts, part of the Nonprofit Alliance of Bermuda’s Impact Awareness Campaign, is the alliance’s first official collective project since its founding.
“The Nonprofit Alliance of Bermuda hopes that this campaign will inspire everyone in their community to get involved with non-profits as donors, volunteers, clients or even as a career path,” an NAB statement said.
The Nonprofit Alliance of Bermuda, formed in 2020, has two main goals — to foster increased collaboration between local non-profits through fostering and strengthening non-profit partnerships and to increase awareness of the non-profit sector.
The alliance consists of 30 non-profit leaders who work together to achieve these objectives.
A working group for the Impact Awareness Campaign has been operating since 2020 to design the campaign.
The group consists of Patrina O’Connor-Paynter from Big Brothers Big Sisters, Joe Mahoney from the Youth Entrepreneurship Initiative, Tina Nash from Windreach, Karen Simmons representing the Duke of Edinburgh’s International Awards, Sandy DeSilva from Family Centre, and Shana Williams and Nicola Paugh, both from the Inter-Agency Committee for Children, Families and the Community.
“In 2021, all non-profits in Bermuda were asked to complete a survey to gather data on common outputs and outcomes,” the statement added. “Fifty-two non-profits responded and the survey data formed the basis of the campaign.”
The campaign features several animated videos and more than 30 social media posts to “capture the wide range of ways that non-profits are building a more thriving community in Bermuda”.