Rapper and musician Ja Rule arrived in Bermuda this week to tour the island’s golf courses with a Black golfers club.

The musician appeared on the social media for Gold Links Golf Club as they played at several resorts and visited attractions.

David Leeks, the club’s president, said the group chose to tour Bermuda after hearing about the island’s golf courses.

He explained: “We love to play great golf courses and have high-end experiences, so we looked and thought ‘what’s a dope experience that we can go to?’

“There was no better place than the sandy shores of Bermuda.”

Ja Rule, born and raised in Queens in New York, became popular in the 1990s and early 2000s for blending gangsta rap with pop and R & B styles.

He had 17 hits on Billboard’s Hot 100 list from 1999 to 2005 and has sold 30 million records worldwide.

Gold Links describes itself as a “golf club without a club” and aims to create a community of influential people within the sport.

The group focuses on Black golf fans because they have historically been left out of the sport.

Mr Leeks said that the team was made up of people with diverse career backgrounds, including many music producers, lawyers and athletes.

He said that, by coming from different sectors, they hoped to deliver a positive message about the sport to their respective fields.

He explained: “Our purpose is to create a community. It’s not just for us — we want anybody to be a member.”

Mr Leeks admitted some people were apprehensive to get into golf because they were concerned about the commitment or feared it might be tedious.

However, he said: “There’s something about the sport that gives you that bug and that excitement that makes you want to play and get out there.

“So if we can find time to do it then I’m sure you guys can find time to play this sport.”

Members of the Gold Links Golf Club, alongside Ja Rule, met representatives of the Bermuda Tourism Authority, at Café Lido in Paget yesterday.

They were joined by David Burt, the Premier, and Owen Darrell, the tourism and sport minister.

Gold Links’s social-media presence combines tours of golf courses with various celebrities or influencers and skits between the management team.

The group has said that the skits were designed to bring levity to the game.

Patrick Peterson, a former NFL cornerback and the club’s director of membership, said that he appreciated Bermuda for its Black-focused festivals.

He added: “We’re here to not only shine more light on it, but to show people with the same skin colour as us that it’s not only feasible to be in this space but it’s also cool to be in this space.”

Billy Jones, a music industry executive and the director of events, added that it was “only right” to go to Bermuda and visit its renowned golf courses.

He said: “We have followers, so a lot of people see where we play and we just want to experience the world in golf as a whole.

“It was no better choice; we had to check this one off.”

Mr Jones encouraged others to “invest in golf”.

“It could potentially change your life because of the actual community of golf and meeting people.” he said.

“You never, never know who you’re going to get paired with that one time — it could lead to the deal that could change your life.

“It’s just a good tool to have in the tool belt and it’s a great sport.”

The group was expected to be on the island until today.