A charity received thousands of pieces of clothing yesterday to give away during an upcoming donation run.

Bermuda Is Love’s #LessIsMore campaign had as many as 30 cars offering bags of gently used clothing during a drop-off at Lindo’s in Devonshire.

The clothes will later be sorted and distributed through an annual clothing drive at the end of the month.

Courtney Clay, who organised the drop-off, said the drive would help to “give these clothes a new life”.

She explained: “Instead of throwing them away or sending them to the dump, we want you to rethink how you use your clothing.

“There are so many people in need right now, so if we were able to give them clothing it would be amazing.”

The #LessIsMore campaign aims to draw attention to the fast fashion industry, which encourages frequent buying and disposable items.

The group said that the fashion industry created more than 100 billion garments every year, while a waste truck of clothes was landfilled or incinerated every second.

The group added that more than 60 per cent of fabrics were made from fossil fuel-based synthetics, which would contribute to the problem of greenhouse gas production in the future.

Ms Clay said that clothing was a basic human right and that their donation drive, which has been in effect for six years, helped give people warmth and dignity.

She said: “If somebody had a job interview or a new job but didn’t have enough money to prioritise buying new work clothing, they can come to the giveaway and get that.

“We try to really help people who normally won’t have the chance to get what they need.”

Ms Clay said that they received “quite a bit of clothing,” with some hoping to give clothes later in the month.

She added that this demonstrated how many people wanted to give back.

Ms Clay said: “People do want to give their clothing a second life and they want to help people who don’t have as much as them.

“We love our community and we just want to give everybody a chance to have access to their basic human rights — in this case, access to clothing.”

The free clothing drive will be held at Elliot Primary School on September 27 between 10am and 2pm.