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Sign of the times: banners come down at roadside

Notice this notice: a sign cautioning against the posting of signs installed in Paget (Photograph by Blaire Simmons)

Government has begun to crack down on illegal banners and signs at frequent accident spots across the island.

Diallo Rabain, the Minister of the Cabinet Office and Digital Innovation, confirmed that work crews have been working to remove signs, banners and posters after The Royal Gazette spotted a sign being installed in Paget warning against the posting of signs.

He said that the removals were focused on a small number of frequent accident spots where signs and banners pose a risk of distracting drivers or blocking visibility.

Mr Rabain said: “This approach reflects both our responsibility to keep the public safe and a clear understanding shared with event promoters that these specific locations should remain clear.

“Tee Street, for example, has long been recognised as one such area. We also recognise that Bermuda’s signage laws are outdated. That’s why the Ministry of the Cabinet Office and Digital Innovation conducted a public consultation last year, asking residents and businesses for their views.

“More than 700 people responded, and the message was clear. Signage is important, but the current system needs clearer rules, better enforcement and more practical options for legitimate advertising.”

Roadside advertisement on Middle Road in Devonshire (File photograph by Akil Simmons)

He added that the Government is using the feedback to craft a new, more workable system that can support small businesses and community groups, preserve the island’s character and maintain public safety.

Mr Rabain said: “This includes looking at designated signage areas, clearer time limits and local input through parish councils.

“In the meantime, the law remains in effect, and in places where safety is at stake, we will act. We’re committed to a thoughtful, fair approach and welcome continued engagement from the public as we work through this process.”

David Burt, the Premier, said last June that the Government would follow through on its 2024 Throne Speech promise to review the Advertising Regulations Act 1911, which oversees such marketing.

He told the House of Assembly: “I will say there is a proliferation of these matters. It is challenging. We want to make sure we strike the right balance.”

Online consultation on modernising laws regulating banners, posters and roadside signs was launched last July.

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Published January 30, 2026 at 10:58 am (Updated January 30, 2026 at 10:58 am)

Sign of the times: banners come down at roadside

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