Organisers and sponsors gathered on the lawn at Bacardi International yesterday for the official announcement of a new partnership between Travel Edge and the Grey Goose World Par 3 Championship.

The company, that specialises in Leisure, Corporate & Events, and Tours travel, has agreed to become the Official Travel Partner of the annual golf tournament — which aligns with its initiative to grow sports tourism in the region.

“We are thrilled to have secured this sponsorship,” Mike Dawson, the country director for Travel Edge, said.

Speaking on behalf of his company who helped create the new partnership, Par 3 Consulting chief innovation officer Anthony Mocklow, said he was equally thrilled to have the new partners throw their support behind the tournament.

“This is a one of kind global golf event, unique to Bermuda and the Turtle Hill Golf Club,” said Mocklow, who founded the tournament during his stint as director of golf at Turtle Hill Golf Club.

Paul Adams, who succeeded Mocklow as the director of Golf at the Turtle Hill, said the new partnership is “an exceptional development” for the future of the tournament and golf travel to Bermuda.

The Grey Goose World Par 3 Championship, featuring international and local players, will be held from March 2 and 3 at the Turtle Hill layout located at Fairmont Southampton Hotel. The Pro-Am will take place after the 36-hole championship on March 4.

American Chris Ward won last year's event for the first time. Local professional golfer Camiko Smith also attended yesterday's ceremony.