An online service for families with neurodivergent children has been launched to fill a niche in the island’s markets for parents dealing with autism, ADHD and sensory-processing needs.

Neuroinclusive Essentials is a family affair for Jordan and Willis Ming after their son, Jaidyn, had autism diagnosed at age 2.

Mrs Ming told The Royal Gazette: “It’s a hard pill to swallow at first, but we make it work.”

The service enables families to purchase products catering to young people with exceptional needs, ranging from weighted blankets that can have a calming effect to fidget toys and focus aids.

Families can check the online catalogue to order, and also contact Mrs Ming directly to get a physical feel for the products.

Jaidyn, now about to turn 5, was meeting his early developmental milestones: he began walking early at about eight months, and started speaking on time.

“It was at about 18 months when we noticed a change,” Mrs Ming said. “He stopped using a lot of words, became less responsive to his name and preferred to play alone.”

Her background as a social worker help to prompt the parents to take quick action.

Mrs Ming said: “My husband and I initially believed he might have a hearing issue, so we pursued hearing tests here in Bermuda.

“Although we were told his hearing was fine, we still felt something was being missed.

“We pushed for a referral overseas, and since we were already going abroad for hearing concerns, we also requested an autism assessment.

“As a social worker, I had picked up on early signs that something was different, and I knew how critical early intervention would be.

“When we contacted Boston Children’s Hospital, we were told the wait-list for an autism assessment was over a year — which was incredibly concerning, as I knew a diagnosis was necessary to access the right services.

“By the grace of God, just before Jaidyn’s scheduled hearing appointment, we received a follow-up e-mail letting us know they could squeeze him in for the autism assessment as well.”

Mrs Ming said that when they received their son’s diagnosis, along with a booklet outlining the therapies he would need, “it was an emotional moment — we cried, but I immediately began researching how to help him”.

“Through that process, I realised how limited the local resources were. There wasn’t a single place where families could find trusted sensory products, educational tools and clear information tailored to the needs of neurodivergent children.”

She added: “That gap inspired me to create Neuroinclusive Essentials — a one-stop online resource offering sensory tools, adaptive products and educational materials for children with autism, ADHD and sensory-processing differences, as well as those who benefit from sensory support in general.

“Our mission is to promote inclusion, support regulation and empower families, caregivers and educators with practical, effective tools that can help individuals thrive in everyday life.”

Mrs Ming said the products had been well received through social media.

Families can follow the company on Instagram at @neuroinclusiveessentials, where they highlight products, educational content and explain their mission.

Mrs Ming got trained this year through Ignite Bermuda’s business accelerator programme to take the business to the next level, including the launch of an official website at www.neuroinclusiveessentials.com.

She thanked Ignite for “pushing me to finally launch this business — their support and mentorship were instrumental in making this vision a reality”.

Although she sees the business filling a gap for families in Bermuda, Mrs Ming said she was “incredible grateful” for the professional support Jaidyn had received.

Her son gets applied behavioural therapy through Intuition Limited, occupational therapy with Jill Davidson at Function Junction, and speech therapy through Elevate Therapy.

She added: “They have each played a vital role in his progress. I also want to acknowledge Little Scholars Academy, who have been incredibly patient, accommodating and inclusive.

“They’ve welcomed Jaidyn’s therapists into the school setting, creating consistency and support that has made a significant difference in his growth.”

She added: “We’re also open and excited to participate in community and vendor events to connect with more families and organisations across the island.”