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Business donors help hospital trust raise $20m in five months

Generous funding: Bermuda Hospitals Charitable Trust (BHCT) was pleased to accept a cheque for $50,000 on behalf of the Alterra Group of Companies. This donation represents the first installment towards the company's $250,000 pledge to the Why It Matters campaign in support of the KEMH Redevelopment Project. On hand to accept the donation on behalf of BHCT was Campaign co-chair Bradford Kopp (left), pictured with Andrew Cook, president of Alterra Bermuda.

The Bermuda Hospitals Charitable Trust said it has raised $20 million in donations in just five months- thanks in large part to the generosity of the local and international business community.The figure already is half of what the BHCT hopes to raise by spring 2014 to help fund construction of the Island’s new hospital, which is expected to be completed by then.The Bank of Bermuda Foundation and Butterfield & Vallis were the lead donors when the campaign was launched in April.The most recent donation to the BHCT came from the Alterra Group of Companies.The re/insurer’s $50,000 donation represents only its first instalment towards a $250,000 pledge to the Why It Matters campaign in support of the KEMH Redevelopment Project.“Access to advanced high-quality healthcare is important for all communities and, with Bermuda’s physical isolation, having a local state-of-the-art hospital facility is critical,” said Andrew Cook, President of Alterra Bermuda. “Alterra is pleased to support the BHCT as they work to build a new hospital for Bermuda.”The BHCT’s $40 million capital campaign is to help fund the $247 million KEMH Redevelopment Project.Over the coming months the BHCT plans to reach out to more local and international companies, organisations, associations, families and private individuals.A number of donors have remained anonymous.It said all donations are welcome no matter how small.“The objective of BHCT’s capital campaign is to ensure that every person on the island has the opportunity to be a part of the most important development in Bermuda’s healthcare history,” said BHCT chairman Philip Butterfield.BHCT executive director Wendy Augustus added: “Everyone in the community is touched by the hospital patients, visitors, staff. Therefore it is important to inspire this community to support our efforts as we will all make use of this new facility.”The Why it Matters campaign was designed by Bermudian Daren Bascome, founder of Proverb Marketing Agency in Boston.“Daren and his team have designed a campaign that is really unique and interesting one that can touch every person in our community,” said DeShae DeShields, BHCT marketing manager.“Why It Matters highlights the lives of local residents who have relied on the hospital not only for health care, but also for support and community wellness.”