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Bacardi seals time capsule to mark 150th anniversary

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Bacardi Ltd capped off the year-long celebration of its 150th anniversary with the creation of a commemorative time capsule.

The time capsule acts as a living snapshot of the company in 2012 and also carries messages from current-day employees to Bacardi employees of 2062 — 50 years from now on its 200th anniversary.

The six-foot-by-one-foot custom stainless steel capsule, encased in a granite cap and cement pedestal and registered with the International Time Capsule Society, was installed at the Bacardi worldwide headquarters in Bermuda at an event hosted by chairman Facundo L. Bacardi and president and CEO Ed Shirley.

The event was attended by Bacardi executives, employees and Premier Paula Cox. The pedestal, which is adorned with a bronze plaque, was installed in front of the Pitts Bay Road headquarters.

“All of us at Bacardi, including our nearly 6,000 employees, are honoured to share our history and legacy with consumers and customers around the world. We’ve been equally thrilled that so many have embraced our truly one-of-a-kind story of a brand, family and company. Consumers really connect with our heritage because they love our authenticity and understand the Bacardi legacy that began 150 years ago,” said Facundo L Bacardi, great-great grandson of Bacardi founder.

“The small company that started with one brand in 1862 in Santiago de Cuba is now the largest privately-held spirits company in the world with a portfolio of some of the most enviable names in the industry.”

Global Bacardi employees selected mementos for inclusion in the time capsule that represented happenings within the company in 2012, including a photograph of nearly 500 Bacardi employees at Bacardi’s 150th anniversary party in Puerto Rico.

To put things into perspective for those living in 2062, the company created a yearbook with various social, political and economic highlights of 2012 in the US — including the cost of a gallon of gas, list of top music downloads, national news headlines.

“Our history and storied success is unique to Bacardi,” said Mr Shirley. “No one else can claim it, nor does anyone else have such an amazing heritage. Bacardi has been in existence for 150 years, and in that time has revolutionised the spirits industry, turning our signature Bacardi rum into the world’s favourite rum, as well as the world’s most award-winning spirit. We’re proud of our Company’s 150-year heritage, but we’re also equally excited for the next 150 years.”

Bacardi CEO Ed Shirley caps off yearlong celebration of the company’s 150th anniversary with a commemorative time capsule ceremony with Premier Paula Cox in attendance
See you in 50 years: Lowering the custom-created, stainless steel capsule into its home for the next 50 years at Bacardi’s Pitts Bay Road headquarters.

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Published December 14, 2012 at 10:00 am (Updated December 14, 2012 at 10:20 am)

Bacardi seals time capsule to mark 150th anniversary

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