The world’s largest diamond retailer, Signet Jewelers, saw sales of $1.5 billion in the first quarter of 2026, an increase of $30.8 million (2 per cent).

“We delivered positive same-store sales growth each month of the quarter, and into May, by bolstering our offerings at key price points and continuing the evolution of our assortment,” the firm’s chief executive J.K. Symancyk said.

Their largest brands, Kay, Zales, and Jared, all saw sequential comp sales improvement from the fourth quarter, on higher margins, highlighting the impact of their outsize focus on larger brands.

“The Grow Brand Love strategy is gaining traction and our reorganisation is substantially complete,” Mr Symancyk said. “While we are in the early innings of Grow Brand Love, our strategy is already driving growth in both bridal and fashion.”

The firm also reported operating income of $48.1 million, down from $49.8 million in Q1 2025.

Adjusted operating income was $70.3 million, up from $57.8 million during the same period the previous year.

Diluted earnings per share were $0.78, compared to a loss per share of $0.90 in Q1 2025. The current quarter EPS includes $0.46 of restructuring charges.

“Our refined promotional strategy and inventory management delivered both gross merchandise margin and adjusted operating margin expansion in the quarter with sales improvement outpacing inventory growth,” said chief operating and financial officer Joan Hilson.