Michael Grob has been named head of international distribution at Meanwhile, the world’s first bitcoin-denominated life insurance company.

Mr Grob brings more than two decades of experience in life insurance, wealth planning and international private banking.

The company said the appointment bolsters Meanwhile’s commitment to its global expansion strategy as it extends its pioneering bitcoin-denominated life insurance products to high-net-worth and ultra-high-net-worth clients across international markets.

“As we scale Meanwhile into the world’s leading life insurer for the digital age, Michael’s deep expertise in international life insurance, trust and estate planning, and high-value client solutions makes him the ideal person to lead our global distribution efforts,” said Zac Townsend, CEO and cofounder of Meanwhile.

“Michael understands the core of this business and how it operates internationally, from Zurich to Singapore to Bermuda, and will be a great addition to our growing team.”

Mr Grob most recently served as chief partnership and marketing officer at Sun Life International, leading international product strategy and distribution across key growth markets. He previously held senior roles at Willis Towers Watson, UBP, HSBC Insurance, Credit Suisse, and Julius Baer.

As a qualified attorney, he brings a legal and structural planning perspective to cross-border insurance solutions, with a strong background in advising clients on succession, liquidity and governance needs.

Mr Grob commented: “I’m proud to be joining this team and helping to rethink what life insurance can look like. Digital assets are changing the way people approach estate and wealth planning, and Meanwhile is leading the charge in building smart, compliant solutions that work across borders.

“That’s especially important for high-net-worth individuals and international families who need long-term security that holds up across generations. With inflation and global instability putting pressure on traditional dollar-based products, Meanwhile is stepping in with a fresh and much needed alternative.”