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Missing a trick by not plugging Bermuda more ambitiously

Dear Sir,

While watching Wimbledon over the past two weeks, it reminded me of a conversation I had last year with one of our MPs.

Bermuda has for some years been a sponsor of the US Open tennis tournament in New York, which is played every September. You will know this by the word “Bermuda” — with our triangle logo — being displayed on the sideboard of the tennis courts opposite the service line.

What better publicity: if you ignore for a moment that Emma Raducanu is in the midst of a dream run that would lead the teenage Briton to the 2021 US Open title, having emerged from the qualifying rounds, you absolutely cannot miss the plug that Bermuda is receiving on Centre Court (Photograph by Elise Amendola/AP)

You can't miss it!

There are indeed Bermuda advertisements on television during the tournament’s two weeks. But how about having someone from Bermuda posted in the stands, at the court, or at one of the broadcasters’ booths for an interview with, perhaps, John McEnroe, Chris Evert, or one of the highlighted TV sports celebrities?

It’s a golden opportunity to tell everyone how great Bermuda is, how close we are to New York, that we play tennis all year round — while snowballs are falling in New York, tennis balls are falling in Bermuda.

We can also put a plug in for such events as the Butterfield Bermuda Championship golf tournament coming in October and broadcast on The Golf Channel. We all know what Bermuda has to offer, so let’s do some more bragging when we have the chance.

I think it’s worth some thought!



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Published July 12, 2022 at 7:44 am (Updated July 12, 2022 at 7:44 am)

Missing a trick by not plugging Bermuda more ambitiously

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