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Baptiste gets creative with advertising on empty building

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A building supply store has gone creative in a bid to attract more business.

Baptiste Ltd, which has been suffering from lack of new building projects due to the recession, has started advertising on an empty building in one of Hamilton’s main thoroughfares.

The bright orange adverts on the building at the corner of Reid and Court Streets has been turning heads with the company’s owner Sacha Bearden saying that she has become inundated with calls and e-mails from interested parties, including some of its competitors.

No stranger to coming up with innovative ways to promote her business, Ms Bearden said that this is the first time the company has advertised on a vacant premises in town, having previously done something similar on the Old Medical Hall.

“It seems to have got a lot of attention,” she said. “It is about trying to be creative and coming up with new ideas to get business in this economy you can’t just beat the same old drum.

“It shows that people are listening and looking, so our name and message are out, keeping us at the front of mind, which is the whole purpose of it.”

Baptiste is renting the advertising space on the building which was formerly used as a clothing store and engravers and the bright colours have certainly helped to liven up what was a drab and dilapidated part of town and provide some visual stimulation for commuters on their way to work.

Describing business as “awful”, Ms Bearden said that nobody was buying building supplies in the current market for big projects, so the company was focusing more on smaller jobs such as renovations and bathrooms fittings.

She said that the company planned some major renovations at its base in Khyber Pass, Warwick as it sought ways to improve the business during the economic downturn.

Baptiste advertising boards on Reid Street in Hamilton
Baptiste advertising on Reid Street in Hamilton

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Published August 29, 2011 at 9:00 am (Updated August 28, 2011 at 7:30 pm)

Baptiste gets creative with advertising on empty building

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