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BTC turns to a blue lizard for branding update

The Bermuda Telephone Company Ltd (BTC) has announced the launch of new branding following the release of its new eight megabit (MB) and 10MB services.

Jennifer Mahoney, assistant vice-president of marketing at BTC, said: “You may have noticed a rather quirky looking blue lizard hanging around in

The Royal Gazette the past few weeks looking for a name without any mention of who his owner was, but now the cat, err lizard is out of the bag.”

Customers who sign up for the 8MB or 10MB service will also receive a free SmartRG 300N modem.

Ms Mahoney continued: “BTC have developed the little blue guy to act as a spokesman for their new eight and 10MB higher speed DSL services being introduced today. He represents an era of change within the company, as they emerge onto the field of truly significant DSL speeds.”

The BTC marketing team said that their new character will represent the important attributes that people look for when considering internet access providers namely speed, agility and versatility.

The naming competition closed at 5pm on Friday afternoon with the winner being selected on December 1, and publicly announced on December 5, and will be presented with a $1,000 travel voucher.

Ms Mahoney said that the modems which came with the 8MB and 10MB services would help to deliver the new speeds and ensure a higher service standard and were a prerequisite for subscribers switching to the new offerings along with a line competency test to make sure they can support the speeds.

She said: “Focus on exemplary customer service delivery and the introduction of innovative, feature rich services are what you can expect from BTC going forward.”

Corporate character: BTC's new lizard

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Published November 28, 2011 at 1:00 am (Updated November 28, 2011 at 8:30 am)

BTC turns to a blue lizard for branding update

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