US to get dark ‘n stormy in a can
Dark ‘n stormy in a can is heading for America.
Beverage company Gosling’s is set to export the Island’s national drink to the US in a new 8.4 oz can.
The canned version of the blend of Gosling’s Black Seal Rum and the company’s Stormy Ginger Beer was first launched in Bermuda.
“It’s the perfect addition to our family of products,” said Malcolm Gosling, seventh generation of the renowned Bermuda rum maker and CEO of Gosling Castle Partners, Inc.
“This is the perfect dark ‘n stormy delivered in a slender can with compelling graphics: making it appealing to the younger, trendsetting consumer. Additionally, the ready-to-drink dark ‘n stormy is also a convenient package for people on the go.”
Mr Gosling said the ready-to-drink product had been an instant hit on the Island and that sales had been strong.
Here in the US, the dark ‘n stormy cocktail has gained rapid popularity and the new canned version will accelerate that trend. The new drink comes in attractive four-packs of 250ml cans and is nine percent alcohol by volume (18 US Proof).
Gosling’s plans to launch the canned product in a few select geographical areas with additional markets being added as the product rolls out toward eventual national US distribution.