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Jewellery store bounces back after break-in

Celebrating the second anniversary of opening the Davidrose Jewelry boutique has brought a welcome moment of good cheer for owners David and Avrel Zuill.

Earlier this month they were left counting the cost after thieves used a blowtorch to break in to the premises.

However, even that unwelcome experience had a silver lining as clients, neighbours and fellow retailers came together to offer support and kindness.

At the weekend the couple, along with up to 100 customers and friends, celebrated the two-year anniversary of opening the boutique on Water Street, St George.

The Zuills are looking forward to building on their success and feel the town has proven to be a good location for the boutique.

Mrs Zuill said: “It is getting there. It's a hub for new entrepreneurs. People are crossing the bridges to come and see us.”

As good as that is, improved transportation links between St George and the rest of the Island is high on the couple's wish list.

They believe better transportation links could benefit all St George's retailers and businesses.

“I'd love Government to support the town with a big ferry lift to Dockyard and Hamilton, and more taxis,” said Mrs Zuill.

“To bring more people to St George's maybe there could be an express bus from Dockyard and Hamilton in case the ferry does not run.”

The couple are approaching 2015 with renewed enthusiasm, encouraged by the success of the past 12 months.

“People trust us, they believe in us, they know our standard of work, and they know where we are in St George's,” said Mrs Zuill.

Customers travel from across the Island to visit the shop, while online and social media marketing has attracted customers from as far away as Australia and South Africa. The Zuills estimate overseas sales this year have been three or four times higher than during the boutique's first year.

“We have gone way more global,” said Mr Zuill.

The couple design their jewellery, and the best sellers are the Bermuda Triangle collection and the Bermuda Map collection.

The Bermuda Triangle pendant features a chrysoberyl (or cat's eye) gemstone, and has an iridescent turquoise colour that evokes the hue of Bermuda's coastal waters, while the Bermuda Map pendant features a miniature image of Bermuda within a triangle.

“We wanted to do something that was very Bermudian,” said Mrs Zuill, explaining that visitors particularly liked to purchase items that would remind them of their time on the Island.

The Bermuda Triangle pendant evolved from an earlier piece called Drop in the Ocean, designed by Mr Zuill.

“They flew off the shelves and then we made the larger Triangle pendant, which sold out. We had a lot of customers asking us for a smaller Triangle, which we now have,” he said.

When the waterside shop was broken into at the beginning of the month, it was a tough moment.

Mrs Zuill said: “It was a setback. It hurt us, but it did not hurt us spiritually. We pulled up our socks and we got support from our neighbours and clients overseas.

“Everyone pulled together. I feel St George's is so welcoming, everybody plays a part. We are like a family.”

The new year will present fresh opportunities for the couple, including the possibility of new jewellery designs.

“We are always working on more lines. We are going to perfect our bridal selection so that people think of us first when they are getting married,” said Mrs Zuill.

Mr Zuill added: “We are going to have more exposure in the west of the Island and we will be looking to hire more staff.”

Bouncing back: Davidrose Jewelry's Avrel and David Zuill and their dog Zubbles

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Published December 23, 2014 at 8:00 am (Updated December 22, 2014 at 7:48 pm)

Jewellery store bounces back after break-in

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