Lighting store branches into furnishings
A lighting specialist has branched out into home decor.
ESC Ltd's new Escape division is proving a hit with customers after just a few weeks in business.
“It's going really well — better than expected,” said Lindsay Butterfield, ESC's general manager.
“We didn't expect all the pieces we brought in to sell so quickly. We had to reorder everything we brought in. I guess what we picked has worked.”
The Escape-branded home decor store, which includes upholstered furniture, side and coffee tables, rugs and framed artwork, as well as candles and gifts, opened in ESC's massive 8,000-square-foot premises in Mill Creek Road, Pembroke, last month.
Ms Butterfield said the firm, which opened 28 years ago as a lighting store and later moved into electrical supplies and ceiling fans, was inspired to create Escape because the firm had dabbled in decor and decided to expand into space made available when furniture and home furnishings outlet Orange Bay Company, which rented some of ESC's space, moved out in the summer.
Ms Butterfield added: “That's when we took over and rebranded that whole area as Escape.
“We have a very unique space; it's not like other showrooms because we use the ceiling and walls for display as well.”
Ms Butterfield explained that the buying process for home furnishings was different than that for the firm's traditional electrical range.
“When you're buying for home decor and furniture pieces it's a little more scary because it's a matter of people's taste.
“With light fittings and fans, there's less of a choice.”
Ms Butterfield added that, to keep an exclusive feel, ESC had opted to limit the number of any particular item in Escape.
“We are careful not to buy too much of anything. But that means we have to buy a lot more because we want the showroom to look full.”
ESC, which has been in the same building for a quarter of a century, was founded in Devonshire in 1987, and was bought in 2000 by Glenn Davis and Jonathan White, who expanded into electrical supplies.
The company has continued to increase its stock and offers the largest selection of home and commercial lighting, lamps and electrical supplies on the Island.
Ms Davis said that signs that the economy was on the rebound had helped ESC to take the plunge into the new venture.
She added: “We have definitely noticed a bit of an upturn this year.
“People may have been holding back during the recession and now they have started spending money again.
“It's going well and our products have been well received.”