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Bermies founder expands swim shorts range

A range of swim shorts with a Bermuda theme has expanded.

Entrepreneur Uki Deane introduced new lines to his Bermies range of swim shorts after input from customers.

Now he is producing his first designs in two different styles — originals and classic and in new designs, all with an island theme.

Mr Deane, 25, said he expanded the range because of demand, and added new features.

And he added he expected the Bermies range to be available in Bermuda stores in the near future.

Mr Deane said: “A lot has changed. I've had a whole bunch of great feedback.

“I've made changes like different pockets and Velcro fastenings so people can keep their keys in their shorts.”

He added that the range had garnered positive reviews at two big trade shows, one in California and the other on the US East Coast.

And he said: “I went to South East Asia and gave some shorts away and also visited Argentina, Thailand and Bali and did the same.

“It's growing into a much more fantastic thing.”

The range now includes a longer leg length for the classics, with two inseam lengths of five and six inches depending on the size, and the sportier original cut, which have an inseam length of 3.5 inches and 4.5 inches, again depending on the size.

Mr Deane said: “I have spoken to pretty much every store in Bermuda and they've all told me they wanted them.”

The Royal Gazette reported last year that Mr Deane, who has close family ties to the island although he is based in the US, was inspired to create his swim shorts range by regular visits to his family home here.

The range — which has a logo featuring an outline of Bermuda — features names and colourful designs evocative of the island, like “Pink Beach”, “Longtail” and “Bermuda Triangle”.

The expanded range also includes “Village by the Sea” complete with brightly-coloured houses with Bermuda's signature white roofs, and “Scooters” with the popular form of transport as a motif.

Mr Deane, whose father is American and whose mother is from Argentina, said he was impressed by swim shorts produced by famous French brand Vilebrequin — but the price tags of between $200-$300 were too steep for people his age.

The Bermies shorts, all priced at $49.99, are available online at bermies.com.

Fun in the sun: an image of two people wearing Bermies shorts taken from the company's website, bermies.com

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Published February 09, 2016 at 8:00 am (Updated February 09, 2016 at 9:23 am)

Bermies founder expands swim shorts range

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