Advertising and marketing agency Cosmic has recruited a new senior member of staff.

Jossie Clayton — who has worked on global projects for major multinational firms like McDonald’s and Unilever — is Cosmic’s new marketing and brand strategist.

Ms Clayton said: “I believe that brands are a business’s most valuable tool and should be closely aligned with business objectives.

“I’m looking forward to building on Cosmic’s exceptional track record and client relationships with my experience in brand evaluation, positioning, strategy and retail/customer service management.

“Having worked both client and agency side, I understand how challenging delivering differentiated and consistent brand experiences can be — so I’m here to help.”

Ms Clayton’s background spans the UK and international consultancy and she has also worked with British Airways and Imperial Tobacco.

She previously worked as a marketing manager responsible for customer relationship management strategy and offline marketing for seven e-commerce websites, managing budgets in excess of $1 million.

Ms Clayton earlier completed a three-year leadership programme at British supermarket chain Waitrose and managed teams of up to 200 in stores, focusing on customer experience and engagement.

Sean Collier, managing and creative director at Cosmic, said: “Bringing Jossie on board enables us to complement our graphic and web-design capabilities with strategic planning services.

“This will help us to achieve our ambition of being able to partner our clients in delivering their full marketing needs from brand strategy and logo design to web development, advertising and marketing measurability.”