Businesses and companies looking for ways to reach customers with details of discounts, sales and special promotions can now do so through the Click n Save website.

It is a digital evolution of a coupon booklet, called Clip n Save, that was produced seven years ago and distributed to households.

The booklet was popular with residents, who cut out the coupons to claim discounts at stores and business, however it was discontinued due to the rising costs of printing and distributing.

“It went to every home. It went well, but in the end it was not feasible due to the rising costs,” said Sharon Azab-Jones, communications manager at Hamilton-based AdVantage Ltd.

The Click n Save website platform offers some new ways for businesses to present customers with special deals. There is the option to have a printable coupon that can then be presented by the customer. Alternatively, the website can be used as a landing spot to which businesses can direct customers to discover details about a sale, discounts or promotions.

It can also be used to offer deals for tourists, such a promotions on vacation activities. Ms Azab-Jones said: “People from the US and Britain are quite used to using coupons [for special deals].”

The website is now live and it is being promoted as “the easiest way to build a loyal customer base, entice new customers, or reward existing customers”.

Click n Save only features local businesses or organisations offering discounts, sales and promotions. The new venture is open to suggestions and feedback from potential advertisers.

“Businesses can talk to us about their ideas and give input about the site. They can let us know what would attract them to buy a spot,” said Ms Azab-Jones.

Companies and organisations can book a promotion slot through the website at http://clicknsave.bm or learn more by e-mail at info@clicknsave.bm or call calling 295-6900