Honest Greens launches weekly deliveries
A producer of leafy greens and herbs is starting weekly deliveries to consumers.
Honest Greens Bermuda, a company that grows its produce in a West End greenhouse, is offering four or more items per week delivered to the homes of subscribers.
Kumi Bradshaw, who is involved with the business, said deliveries were due to start this week and the company could accommodate up to approximately 200 subscribers.
Customers will receive a curated collection of fresh locally grown speciality greens and culinary herbs, which may include various lettuce varietals, mustards, Asian greens, microgreens and baby leaf, basil and others.
Mr Bradshaw said the business came about to meet a need for fresh, locally grown, organic produce. The business had other backers, who wished to remain private, he added, and the Bermuda Economic Development Corporation had helped the enterprise to get established.
Mr Bradshaw said he wanted to produce food that he would be happy for himself and his family to consume and he was aware that “many people in Bermuda care about what they put into their bodies”.
He said: “There's a lot of confusion out there as to what organic means. Our focus is on growing with no GMOs [genetically modified organisms] and no toxic chemicals, so we grow food that we would serve fresh to ourselves and our toddler.”
Most of the produce consumed by Bermudians is shipped in from overseas and California is a major production area. Between the field and the table, the process of storage in a warehouse and the journey of more than 3,000 miles, would mean a loss of freshness.
“Produce grown locally is super-fresh and we have rigorous protocols in place with regards to food safety,” he said.
These include using clean water that has been treated to remove pathogens; washing and sanitising hands before handling plants and equipment; keeping the growing area clean, removing any plants that are sick or rotting; and never using manure or composted materials.
The produce is grown hydroponically — that is, using water containing nutrients, rather than soil.
Honest Greens says all of its inputs are listed by the Organic Materials Review Institute, an international, non-profit organisation that determines which inputs are allowed for use in organic production and processing.
The business suffered a setback last year when its greenhouse was one of several on the island to suffer damage from Hurricane Humberto. Repairs continued into the early part of this year.
Launching the subscription-based delivery service marks the next phase for Honest Greens. Payment options, as detailed on the company's website, are $150 every four weeks, $420 every three months, or $1,595 per year. Delivery is included in the price.
Mr Bradshaw said: “As an example of what's included, this week's delivery will include arugula, a basil mix (cinnamon and purple basil), a baby leaf kale mix (a deep-toothed red / purple kale and a dark green Italian heirloom kale with a blistered leaf), and three lettuces — a red Leaf lettuce, a green Leaf lettuce and a green Batavia lettuce.”
• For more information, visit www.honestgreensbermuda.com, or on Instagram @honestgreensbermuda