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Longtails and loquats brighten things for clothing retailer

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A clothing retailer in Hamilton has collaborated with a local studio to create a new Bermuda-themed print.

TABS and Lemoncello Design have created “Longtails & Loquats”, which features Bermuda’s iconic bird and the island’s seasonal fruit.

Bermudian entrepreneur Rebecca Singleton, TABS’ owner and designer, said: “We knew that after a tough year, we wanted a print representing new beginnings and a fresh start; much like the arrival of spring.

“In Bermuda, nothing signifies that better than the return of longtails and loquat season.

“We were excited to work with Lemoncello Design to create the pattern we had in mind.”

Christina Sgobba is the creative director and founder of Lemoncello, a boutique studio specialising in logo and branding design as well as event suites and bespoke products.

She is a graduate of the Ignite Bermuda entrepreneurial accelerator programme.

Ms Sgobba said: "When TABS approached us, we were delighted to help them create a completely custom and unique textile pattern that spoke to the beauty and special characteristics of Bermuda.”

To showcase the inspiration behind the print and celebrate the natural beauty of Bermuda, TABS said it worked with Lara Smith from LDS Multimedia to create a sensory video.

TABS said Longtails & Loquats will feature in its 2021 collection on Bermuda and swim shorts, polo shirts, blankets, beach towels, and more.

Ms Singleton began selling TABS’ specialty, Bermuda shorts, in 2013 with five colours at Harbour Nights, the Wednesday evening craft fair in Hamilton.

She secured her first major retailer in 2014, and opened a shop in 2016.

Now, TABS’ Bermuda shorts are available in more than 30 island-inspired colours.

To shop the Longtails & Loquats collection, visit the TABS store on Reid Street, Hamilton or shop online at www.tabsbermuda.com

New beginning: TABS has a new Bermuda-themed print (Photograph supplied)
Bermuda style: Rebecca Singleton, founder of TABS (File photograph by Akil Simmons)

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Published May 24, 2021 at 7:59 am (Updated May 24, 2021 at 7:48 am)

Longtails and loquats brighten things for clothing retailer

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