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Teenager runs successful beauty product business

Naiah Ball with some of the beauty products she sells through her business Naturally Naiah (Photograph supplied)

Making a bath bomb can be a delicate process. Make it too moist and it won’t form, make it too dry and it won’t form either. And if you move it too soon after production everything falls apart.

But 15 year old Naiah Ball has the process down to a science.

Bath bombs are just one of the many items she crafts and sells through her beauty product business Naturally Naiah.

“Some of my most popular products are lip gloss, body butters and sugar scrubs,” she said. “But I make a lot of different things.”

She started the business in December 2018, when she was in middle school.

“Some of my friends were running businesses,” said Naiah, now a CedarBridge Academy student. “I thought maybe I should start one too.”

She thought natural body products would be popular, and if they did not sell well, she could use the products herself.

But she did not just leap into things. Before starting, she went to her entrepreneur friends and asked for advice.

“They said it was kind of hard starting it, but now their business is going good,” she said.

Inspired, she started researching.

“I would look up recipes online,” she said. “I needed to know what I was doing. I saw the recipes, but I wanted to be different, so I added my own secret ingredients to make it my own.”

Today, she keeps mum about what the secret ingredients are. She won’t even hint.

“It’s a secret,” she said with a laugh.

She said her products are natural because the ingredients come from the Earth and are made fresh for her customers.

At first it was hard for her balancing her school work and running a business, but she gradually adapted.

“I usually work on making products for ten to 15 minutes per day when I come home from school,” she said.

And she sometimes has 20 orders a week.

“A lot of my customers are kids I go to school with,” she said. “I often get orders when I am in school. But some of my teachers also buy my products.”

Her classmates particularly like her lip glosses.

Her Naturally Naiah Instagram page has received a flood of interest, and she has more than 600 followers.

“A lot of my followers, I don’t even know, and reach out and say they love how I am doing with my business,” she said. “They say they want to try the products out.”

But she is not yet equipped for overseas customers.

Most of the teenager’s products are for women, but she is working on a few men’s items.

“I will be doing beard oil and shampoo that is scented for men,” she said. “It should be out in time for Father’s Day.”

She does not get bored making her products.

“I find it really entertaining,” she said. “Sometimes I will listen to a little music when I am making things. It doesn’t get boring to me at all because I get to be creative. Even though I am using a recipe, I am still able to put my twist into things.”

People sometimes ask her if they can eat her products.

“They smell really nice,” she said. “But no, they are not meant to be eaten.”

In the future she would like to grow Naturally Naiah, maybe even have a brick and mortar store one day. But she also has a dream to become a pastry chef. She loves to cook.

"I think there is a lot of similarity between baking and making these beauty products,“ she said.

It has not been easy running a business before you’re even old enough to ride a motorcycle. She has to maintain a tight schedule to balance everything. And sometimes when she has a little free time she has to sacrifice that to make her beauty items.

“The more I sell, the more people hear about my products and buy,” she said. “It is challenging, but I am used to it, because I have done it for so long. I just have to do what I have to do.”

Shipping can be frustrating. Sometimes she has lots of orders but runs out of packaging, and has to order more from Amazon.

“Then we have to delay those orders,” she said. “Sometimes the stuff comes from overseas and I don’t get it because I am busy with school. It can be challenging.”

Products range from $5 to $20.

She urged other young people considering starting a business to just go for it.

“I feel like it if I can do it, anyone can do it,” she said.

For more information see her on Facebook or Instagram @naturallynaiah or e-mail naturallynaiah@gmail.com.

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Published June 07, 2021 at 8:00 am (Updated June 08, 2021 at 8:13 am)

Teenager runs successful beauty product business

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