Bacardi celebrates black-owned establishments
Bermuda-based drinks giant Bacardi Limited has released “Bacardi Celebrates” – a digital magazine that promotes and celebrates Black-Owned bars and restaurants on the island.
The company said the special edition online magazine is part of ongoing efforts by Bacardi to support the hospitality industry, with a focus on underrepresented groups, and is the first in a series.
Bacardi said future editions will focus on women-owned businesses, the LGBTQ+ community, and highlight the diverse landscape and rich cultural heritage of the island.
Doug Mello, Bacardi Limited managing director, said: “As a family-owned business for seven generations, we take great pride in how we show up for our people and our communities.
“We are committed to discovering impactful ways to contribute to the communities in which we live. This inaugural Bacardi Magazine highlighting Black-Owned bars and restaurants in Bermuda is a way to support those that have always supported us.”
Within the digital publication, Bacardi said readers can expect to find a series of interviews with local, well-known owners, along with recipes for Bacardi cocktails from across the portfolio, and a map of Black-Owned establishments.
The company said the goal is to help share the stories behind some of the Black-Owned bars and restaurants in Bermuda and to encourage residents and tourists alike to visit these businesses and help drive the local economy.
Bacardi added that it has been driving various initiatives in Bermuda aimed at bringing more awareness to the hospitality industry and supporting those hardest hit by the pandemic.
As part of the global #RaiseYourSpirits programme, which launched in March 2020, Bacardi said it donated more than 3,000 food items and 900 grocery vouchers to local bartenders.
In June 2021, Bacardi also helped sponsor the Jerusalema Dance Challenge video aimed at encouraging residents to dine out and support local restaurants and bars.
Bacardi Limited is the largest privately held spirits company in the world. Its brand portfolio comprises more than 200 brands and labels.
Founded more than 159 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000 people, operates more than 20 production facilities in 11 countries, and sells its brands in more than 170 countries.
Readers can access the digital publication via the link: