Om Juicery relocates to Aquarium café
After four years on Elliott Street in Hamilton, OM Juicery is moving and evolving.
In the new year, owner, Preston Ephraim, will reopen in the café at the Bermuda Aquarium, Museum & Zoo in Flatts, previously occupied by Buzz. An opening date has not yet been finalised.
Mr Ephraim will continue to sell the cold-pressed juices, juice cleanses and juice shots he became well-known for in Hamilton, but will offer a different menu.
“We will not be vegan, although we will have vegan options,” he said. “We will be offering food for children, families and visitors.”
He said the new menu will be simple to begin with.
“We are in a discovery phase,” he said. “I do not pretend to know what is the right or wrong thing to do, but I will be in a dialogue with those who come in.”
He is already open for call-in orders.
“Right now we have juice cleanses, special orders and we have wellness shots from the Om Juicery line,” he said.
His health drinks will continue under the name Om Juicery, but the space will have a new name that has not yet been revealed.
Mr Ephraim said it was time for a change.
“We loved everything about the old location,” he said. “We loved being able to make the friends we made during that time. We loved being able to help the young men who were there. We made a tremendous impact on their lives through nutrition and making more positive decisions.”
But, he said, sometimes, it is just time to go.
The Aquarium space has been challenging for some previous owners, because of a lack of foot traffic.
To access the café you must first enter the Aquarium. Mr Ephraim is getting around that challenge by using the gift shop next to reception, as a first-position front-of-house point.
Customers can come in and pick up one of their fresh-pressed juices without paying for entry to the Aquarium. He will also be utilising Sargasso for delivery.
“I love what Colin Rego is doing at Sargasso,” he said. “I love how it has become accessible for individuals who may not have been able to leave their house, or for tourists.”
Mr Ephraim is now looking to hire a chef, and baristas.
He started making smoothies at 13-years-old when he had a health issue that made him unable to eat solid food.
“I had to make food I could digest,” he said. “That launched my career at that age and I have not stopped since.”
In his 30s, he became a certified personal trainer and wellness coach.
He started making health drinks when a high-end client in the insurance industry was diagnosed with a major health concern.
“I told him he could turn his health around but had to have the will, and due diligence, to do it,” Mr Ephraim said. “The first step was for him to eat more living foods and to do juices.”
But the client asked for his help making the juices. Mr Ephraim had a full-time coaching schedule and three young children at home, but agreed to give it a go.
“At the same time, I had a female client going through something similar,” he said. “I thought, if I am making juices for him, I might as well make them for her, also.”
His clients were so pleased they started referring him to other people. He started out making his juices from home, but moved to Elliott Street when the house he rented was sold.
He said it was too premature to say whether the Flatts location would be their only location, or whether they would expand to multiple sites.