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Developing the Dark ’n Stormy line

All the flavour: the New Dark ‘n Stormy collection (Photograph by Akil Simmons)

If you’ve been concerned about Bermuda’s recent dark and stormy nights, Gosling’s has a twist on the island’s unofficial national rum drink that may warm you up.

It is a new collection of fruit-flavoured Dark ’n Stormy ready to drink cocktails.

E. Malcolm Gosling, seventh-generation president of Gosling’s Export Bermuda, said: “For years we have been discussing line extensions to the Dark ‘n Stormy RTD including pineapple and mango flavoured Dark ’n Stormy, which are very popular flavours locally.

“My son led the project and added black cherry. I cannot decide which delicious flavour is my favourite.”

Malcolm L. Gosling, the eighth generation of the family and vice-president of Gosling’s Export Bermuda, led the design team creating the dynamic packaging along with the production team making the four products a reality.

He said: “The previous cans were Dark ’n mysterious with a nautical storm warning flag.

“The new design has a much more refreshing look and includes the elements, analysis has shown, that are valued by consumers – the seal icon, the Gosling’s rectangle logo, a nautical association and the words “Bermuda’s National Cocktail”.

“We are especially excited to share these new products with our fellow Bermudians.”

The Dark ’n Stormy cocktail was first canned on island in the 1970s, well ahead of the current trend of ready to drink cocktails.

The new Dark ’n Stormy product will be available in Florida, California, Massachusetts, New York and Rhode Island this month, with most of the remaining states added before summer.

The convenient four pack 355ml cans are 7 per cent alcohol by volume and will retail island wide for about $14.95.

The Dark ’n Stormy RTD cocktails are pasteurised to protect freshness and eliminate the need for preservatives.

At present, the Original Dark ’n Stormy, Mango Dark ’n Stormy and Black Cherry Dark ‘n Stormy are the only ones available.

The Bermuda launch of Pineapple Dark ’n Stormy is scheduled for April.

The RTD cocktails were introduced to the thirsty patrons of the PGA Tour’s 2023 Honda Classic at the PGA National Champion Course in Palm Beach Gardens (February 23 to 26).

The “Gosling’s Bear Trap” Fan Experience at the PGA National overlooks holes No 16 and 17.

The Bear Trap is named after legendary golfer and course designer Jack Nicklaus who redesigned the Champions Course in 1990 and refers to the challenging 15th, 16th and 17th holes.

Gosling’s Rum has been the official rum of the Boston Red Sox for more than a decade. From 2019 to 2022, there was a Dark ’n Stormy can with the Red Sox logo and the iconic green of the outfield wall affectionately known as the “Green Monster”.

The new RTD cocktails will be available at Fenway Park for Opening Day on March 30.

The Dark ’n Stormy is one of a select handful of cocktails that are trademarked. The Dark ’n Stormy registration dates back to June 9, 1980 in Bermuda and, since, all over the world.

Considered a modern classic cocktail, the Dark ’n Stormy is one of the top ten most requested cocktails in the world, and as the national cocktail of Bermuda.

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Published March 17, 2023 at 8:04 am (Updated March 17, 2023 at 8:04 am)

Developing the Dark ’n Stormy line

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