The former Small Fry PR agency has rebranded and taken on the new name, Shoreline Communications.

A boutique agency, owned and operated by communications professional Siân Blackmore, it has been servicing local and international clients in consumer, finance, health, hospitality and non-profit sectors since 2018.

The Bermudian with more than a decade of industry experience began her career in Britain before being recruited by a local agency to manage public relations for the airport terminal project in 2016.

Back in the UK, she was the press officer for the South East for Britain Stronger in Europe, an account executive at Four Communications and editorial assistant at The Times.

Five years ago, she joined the Hamilton Princess & Beach Club as their public relations manager, while also setting up her own consultancy firm.

Last year, growing demand for the agency’s services led to the decision to leave her in-house role at the hotel to focus on developing the business.

As the owner of a growing enterprise, Ms Blackmore said: “I am delighted to be able to unveil the new name of my public relations company: Shoreline Communications.

“This new look and feel better reflects the scope of our work since we have become a full-time agency.

“I’d like to take the opportunity to thank some of the incredible local designers I have worked with during this process, to highlight the bounty of talent we have on island in Bermuda. Laura Ann Bell and Stephan Jones of SJDWorld were both invaluable, thanks to their exceptional design and website skills.”