BF&M Ltd has announced plans to rename its holding company Allshores Ltd, pending shareholder approval at its annual meeting next month.

The move follows the merger of BF&M and Argus earlier this year. According to the company, the new Allshores brand reflects the combined group’s commitment to serving communities across Bermuda, the Caribbean and Europe.

“We’re stepping decisively into the future with a unified identity," said Abigail Clifford, group president and chief executive officer. "The new name honours our shared history of serving island and island-like territories, while giving us a single-brand voice across all our businesses and regions. It brings our teams together under one banner as we execute our plans to grow value for shareholders and continue delivering excellent products and services to our customers.”

Alongside the new name, the company unveiled a new visual identity. Operating businesses are expected to transition to the Allshores brand beginning later this year, although broking businesses will retain their current names for now. Customers and commercial partners have been told no immediate action is required.

The group said the rebranding was part of a broader strategy to strengthen its presence in international markets while preserving its legacy ties to Bermuda and the surrounding region.

BF&M will hold its AGM at 10am on May 14.