Mereo Advisors Group, the Bermudian-based insurance, reinsurance and asset management group, will rebrand as Cedar Trace.

Cedar Trace is closely aligned with Mereo Insurance Ltd, the reinsurance company with an A- financial strength rating from AM Best. This relationship will not change after the rebranding, and Cedar Trace’s business and management team remain the same.

“The name and logo changes are to draw a clearer distinction between the regulated balance sheet and all the other business lines we operate or plan to operate,” said Lawrence Minicone, chief executive of Cedar Trace.

All companies within the Cedar Trace Group will change names. Mereo Advisors Holdings Ltd is now Cedar Trace Advisers Holdings Ltd, Mereo Advisors Ltd is now Cedar Trace Advisers Ltd, Mereo Capital Ltd is now Cedar Trace Capital Management Ltd, and Mereo ILS Opportunities Ltd is now Cedar Trace ILS Opportunities Ltd.

Cedar Trace Advisers Ltd offers capital solutions across property, casualty and speciality lines.