Sparkle, a plastic‑free, sustainable laundry detergent developed by local entrepreneurs, has become a top seller at The MarketPlace only a month after launching.

The new brand ranked first in dollar sales at The MarketPlace’s flagship Hamilton store and moved into the chain’s top five overall, outperforming long‑established international competitors.

Seth Stutzman, the president of The MarketPlace, said Sparkle’s success shows that innovation does not have to come from overseas.

“Sparkle proves that ideas born in Bermuda can win on any shelf,” Mr Stutzman said in a press release. “Our marketing and communications team, in partnership with the Sparkle team, spearheaded an outstanding drive that captured the island’s imagination. From creative social content to persuasive shelf stories, to our purchasing teams and our associates, they executed flawlessly in every store.”

He said this ingenuity turned a brand‑new concept into Bermuda’s favourite detergent in less than a month.

The grocery chain said the product’s success has caused a ripple effect across the community.

“Unlike many other brands that export profits overseas, every purchase of Sparkle sheets keeps its profits in Bermuda, directly supporting local families through employment and contributing to charitable organisations that strengthen our community fabric,” Mr Stutzman said.

The MarketPlace has partnered with Loads of Love, providing essential laundry services for Bermuda's homeless population, and Ignite Bermuda, which empowers local entrepreneurs and promotes island innovation.

Sparkle’s ultra‑concentrated, liquid‑enzyme sheet delivers eight times the cleaning power of conventional liquid detergent in a pre‑measured dose, eliminating roughly 24 plastic jugs per household each year and cutting freight‑related emissions.

The hypoallergenic, vegan‑friendly formula contains no parabens, phosphates, chlorine bleach or dyes.