A team from Bermuda Motors recently attended the 2025 Speciality Equipment Market Association Show in Las Vegas, one of the world’s largest trade events for the automotive aftermarket industry.

Three employees represented the automotive distributor at the multi-day event, which drew more than 160,000 industry professionals from around the world. The annual show is organised by SEMA and is widely regarded as a leading global forum for automotive customisation, performance products and aftermarket innovation.

The event brought together manufacturers, distributors, designers and builders showcasing new vehicle technologies, performance parts, accessories and advanced electronic systems. Bermuda Motors staff met with suppliers and explored emerging trends that are shaping the future of vehicle servicing and customisation.

SEMA represents the speciality automotive aftermarket, which it estimates to be worth more than $52 billion globally. Beyond hosting the annual trade show, the association operates as a membership-based non-profit organisation that advocates for the industry through research, technical standards and policy engagement.

“For Bermuda Motors, participation in SEMA is more than a professional development opportunity,” the company said in a statement.

“It is an investment in keeping the company and its customers aligned with the latest global automotive developments.

“The insights gained from the show will help inform future product offerings, strengthen supplier relationships and support Bermuda Motors’ commitment to delivering high-quality, innovative automotive solutions to the local market.”