When it comes to expecting, deciding what to wear is probably the most challenging issue. Women often feel fat and bloated, and find it hard to find apparel that will flatter their enlarging shape and make them feel beautiful.

The maternity wear offerings are probably the most exciting, according to store manager Jacquelyn Napier, especially as there is an extremely limited selection available across the island.

For now, the majority of maternity pieces available are most suitable for work, but they can easily be used for parties or simply to feel sexy on a casual day. Almost all of the pieces are by the company, Sexy Belly, who offers stylish pieces for fashion conscious moms-to-be. Their logo tee is particularly delightful, created with pink and clear rhinestones.

Comfort underneath beautiful clothes is also essential. The store is also carrying the line of New Beginnings intimate apparel, including stretchable underwear and nursing bras. And for those who are still trying to get a little more life out of their regular pants, there is also the Fertile Mind Belly Belt Button-up, which allows you a little extra room in your own clothes.

Feeling beautiful in the bedroom is also important to many women. And to meet that need, Phoenix Kidz is offering a selection of products from Sweet Dreams Maternity Wear, which specialises in intimate apparel and lingerie for a growing belly.

Finally, to add to that rich glow, there is also a selection of body care products by Belli, designed specifically for pregnancy and nursing moms, including nursing creams, body lotions and stretchmark minimising creams, as well as gift sets.

More fashions, including a wide selection of casual wear, are also expected in the near future.