NEW YORK (Reuters) — The media industry is clashing with YouTube over its proposal to offer anti-piracy tools only to companies that have distribution deals with the top online video-sharing service, media insiders said.YouTube, owned by Google Inc., plans to introduce technology to help media companies identify pirated videos uploaded by users. But the tools are currently being offered as part of broader negotiations on licensing deals, they said. The move contrasts with YouTube’s biggest rival, News Corp.’s, popular Internet social network, MySpace, which said this week it would offer its own version of copyright protection services for free.

YouTube’s “proposition that they will only protect copyrighted content if there’s a business deal in place is unacceptable,” a spokesman for Viacom Inc., owner of MTV Networks and Comedy Central, said.

One media industry source likened YouTube’s policy to a “mafia shakedown”.

Earlier this month, Viacom demanded YouTube remove more than 100,000 Viacom video clips from the site after the two sides failed to reach a distribution agreement.

Viacom has become the poster child of dissent against YouTube, trying to prevent the site from turning into the Apple Inc. of online video.

Apple CEO Steve Jobs is credited with saving the music industry by simplifying the process of buying and playing digital music with the iTunes online store, but the company’s chokehold on the industry is now resented by record companies.