A newly-relocated children's store is proving to be a big hit with toddlers and teenagers alike.

Daisy & Mac, which moved two doors down from its old premises to a new location in Washington Mall, Church Street, only opened two weeks ago and has been going from strength to strength ever since.

In fact owner Dawn Zuill has been so impressed with how things have gone so far that she is planning to expand her business empire.

"It really has been a big success," she said.

"I think everybody was looking for a nice, modern style boutique with as up to date products as you could possibly get in store.

"And we have had a lot of positive feedback — customers have been saying to me 'Wow, I have never seen anything like this in Bermuda — this is fantastic'."

She said the success of the shop has been beyond her wildest expectations and they are growing so fast they are now on the looking to take on a new sales manager.

The store made its move to the former Radio Shack premises because of the need for more space and to front onto a main street, according to Mrs. Zuill, the wife of Royal Gazette Editor Bill Zuill.

"I think it is a real combination of having a new location, which is vitally important, and to be on the street front where we have got easy access," she said. "Additionally, I think the colours really bring people into the store.

"We really needed the space and we really didn't want to put a lot of capital into a tiny place that was secondary to where we wanted to be and although we are only two doors down it makes a big difference, and that is where we are, on a main street."

The store carries a wide selection of lines ranging from children's clothing and shoes to toys, and even furniture and maternity wear.

"We have got a really large variety of of products from all over the globe," she said.

"We have just come back from one trip overseas to Europe and I think it makes a big difference in terms of the range of things you can offer the customer.

"I think that we have put a lot of work into getting the most innovative and up-to-date products and it shows on our shelves."

One of the leading brands they stock is Argentinian company Dimos, who specialise in children's furniture such as desks and chairs, and French manufacturers Sucre D'ord, who produce clothing, alongside the more household names including Laura Ashley.

Among the most innovative features of the store is the children's play area and video screen playing movies, according to Mrs. Zuill.

"I think really what makes the place special is the bright, colourful, fun and interactive style," she said. "We have a children's play room, so the kids are very occupied while mummy shops.

"You can go to a lot of places where kids are unhappy because they have to go with mummy while she is shopping.

"We also have a big screen at the front of the store so kids can watch movies and I think as well it is just a very unique store."

Another selling point of the store is the furnishings and fixtures, which are conducive to a good atmosphere for buying.

"The designer of the store that drew up the design and had all the fixtures put in was really impressed with the before and after pictures to show just what can be done that they are planning to use them as future examples for their clients," she said.

Looking ahead, Mrs. Zuill believes the future is bright and she already has some innovative new ideas in the pipeline.

"We have changed our clothes just a little bit, but I feel our number one line is going to be Diesel Kids, which is everything from infants to kids aged 16 and that includes clothing and accessories, back packs and belts at the high end of the market.

"We have also got Mee Too, which is a Swedish line that is new to the US market — it is a line that has been successful in Europe for a while now.

"So we are right at the leading edge of high fashion and there is definitely no question that the retail target market is really the teens and the kids."