A just-launched local movie delivery service is offering to send DVDs directly to customers? doors with no late fees, due dates or hassle.

DVDExpress is the brainchild of boxoffice.bm founder Steve Watts and his Bermudian business partner Andrew Whalley. The two movie buffs, who owned hundreds and hundreds of movies between them, decided it was time to put their interest to good use.

So they partnered with a distributor in the US to ?fill in the gaps? in their collection and ensure that they kept up to date with new releases. They then put their entire library online for customers to access.

The local service operates in a similar way to the Netflix service which is often advertised on American television. The local dvdexpress.bm site currently features more than 3,700 titles and allows customers to search for movies based on title, actor and otherwise.

It features everything from just released Hollywood blockbusters to National Geographic documentaries online and also allows customers to read the front and back covers of the movie DVD case. Customers can also create a wish list of movies that they would like to receive.

?It is more like a membership club. You pay your membership to be member of movie club and we send you these movies that you would like every month,? Mr. Watts said, adding that convenience is the key factor to this business.

?You don?t have to go to the stores and do it, you can browse on your own time, create your wishlists whenever you want, you can get some old titles, you?re not pressured to watch them immediately either and return them the next day. There are no late fees, there are no due dates, that is an advantage,? he said

Customers may change DVD?s as many times as they wish during the month by simply dropping their old movie into a prepaid envelope and into the closest mailbox. A $10 plan allows customers to have one DVD out at a time while customers on the $30 plan may keep a revolving library of three DVD?s out at a time.

After customers finish watching a movie they simply put it in its prepaid envelope and drop it in any mailbox. When Mr. Watts receives it, he?ll send another DVD to them.

Each DVD is also delivered by the postman and Mr. Watts, who has been testing the service for several months, says the mail system is quite an efficient delivery method.

DVD?s take just one day to to reach post office boxes and an average of three days to reach homes across the Island.