Butterfield and Vallis has shut down its online consumer import and distribution company after a close out sale on Saturday was expected to sell off some six containers of merchandise ranging from televisions to kids? toys and appliances.

The food importer launched Ez2.bm in April 2004 after it saw a way to use its expertise and freight logistics to quickly source and import other products for shoppers frustrated by availability, value and service on the Island.

The idea was that since the company was already shipping in food, consumer products ranging from refrigerators to kayaks to remote control jeeps to plasma televisions, ordered one week would be available for pick up by the next week at prices that were equivalent to or less than what consumers would pay by sourcing the product and importing it on their own.

A company representative told on Friday, however, that EZ2 was not going out of business because of a lack of interest. Rather, he said that EZ2 had become ?too successful? and had grown too big for the Butterfield and Vallis warehouse which was primarily meant for the grocery business.