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Cable customers keep faith as WOW works on shadow woes

World on Wireless has solved its problems with signals fading because of rain, but founder Gavin Wilson said that it may take until the end of the year to solve other signal problems being experienced by some customers.

At the same time however, Mr. Wilson said that the company has successfully launched its tiered service and with the rain fade solved, is gearing up to begin marketing WOW! to the general public again.

?We had the rain fade problems but those have been resolved and those complaints which we had have gone unless people were in very marginal areas and weren?t getting a good signal, but that is not from rain fade,? he said.

That problem is called shadow interference and generally occurs in valleys and other areas where hills are preventing clean signals from reaching antennas. Mr. Wilson said it is hard to tell how many homes are impacted by this problem, but hills could be hindering the signal received in up to 30 percent of the Island.

?You may be in a shadow area and get a great signal. I live next door to you and I don?t get one. It is hard to determine but we?re getting a pretty good feel of where they are,? Mr. Wilson said adding that the area of Knapton Hill from Harrington Hundreds to John Smith?s Bay is a classic example.

WOW is now in the process of installing tiny regional transmitters in each affected neighbourhood to address the problem. He said however that concerns about such technical problems have not caused WOW! to lose customers. WOW?s subscriber has however remained static since the company stopped promoting itself in light of the problem.

?We haven?t been losing customers, but we haven?t been doing any marketing until we got the rain fade resolved and now that we have, we are really going to start marketing the system,? Mr. Wilson said. For those who have experienced signal problems, Mr. Wilson said that on an individual basis: ?We ask if they want to continue with the service or do you want to return the equipment and they get credited for it.?

In general however Mr. Wilson said most customers have said they will hang onto the equipment as long as his company assures them that the signal problem can be fixed.