has launched goslings.com as a new website as part of an overall branding campaign bringing Gosling's rums into the 21 Century while honouring nearly 200 years of family tradition.

Goslingsrum.com is the new home of Gosling's Black Seal Rum, Gosling's Gold Bermuda Rum, Family Reserve Old Rum and Gosling's Gourmet products.

"Vivid, colourful, fun, informative, even musical ? goslingsrum.com will delight and entertain you, tell you all about Gosling's rums, how to use them, even where to find them," Malcolm Gosling, president of Gosling-Castle Partners Incorporated said.

"While our rums are available in all 50 states we would like more people to know more about them. Unil recently we exported only Black Seal Rum. Now, with our superb Gold rum and rare, aged Old Rum, it was time to spread the word."

In January of this year Gosling's Rums embarked on a major initiative to elevate US awareness and distribution of its award winning spirits.

The new web site is a collaborative effort with Kelley & Company Advertising under the direction of Gosling's Claire Terceira and developed by Channel 6 Multimedia Limited of Edinburgh, Scotland.