Bermudians can expect better service from Kitson and Company following the international release of Canada Life Assurance Company's new corporate logo and brand identity.

The partnership between Kitson and Company and Canada Life has attempted to bolster the growth of insurance, pension and group health products offered in Bermuda through Kitson Benefit Services.

Chairman, president and CEO of Canada Life David Nield said: "As Canada Life's business strategies and goals increase focus on financial services and wealth management, our new symbol will help generate more awareness of our products and come to represent the company's vision for the future and our solid commitment to our customers around the world."

A Kitson and Company spokesman said: "(We) look forward to introducing Canada Life's new image and bringing the best of this exciting new initiative to Bermuda."

Canada Life has total assets under administration of $62 billion and in addition to its operations in Canada, the UK, the Republic of Ireland, Germany and Brazil, Canada Life has an active presence in Bermuda and the Caribbean.

Established in 1999, Canada Life Financial Corporation is the holding company for the Canada Life Assurance Company and is traded on the Toronto and New York stock exchanges.