Sign of the times
The Bank of Bermuda is beginning to look like it is part of banking giant HSBC's global network after rebranding of the signs on the bank's buildings began in recent days.
The change to the bank's internal and external signs, at all offices across the Island, sees HSBC's trademark hexagonal logo added next to the Bank of Bermuda name.
The rebranding follows the bank's sale to HSBC - the world's second largest bank by market capitalisation - in February, after strong support for the $1.3 billion deal from bank shareholders.
Sign maker Andre Darrell yesterday added the HSBC logo - which has been referred to as a ‘bowtie' by HSBC group chairman Sir John Bond - to signs at the Bank of Bermuda Compass Point office on Bermudiana Road and at the bank's Par-la-Ville Road offices.
In the days prior, Mr. Darrell changed the signs at the bank's Church Street office and at the bank's Somerset and airport branches.
Planning permission for the rebranding of the signs at the bank's other offices - including its head office at Front Street and branches in St. George's and Dockyard - was still pending yesterday.
The bank said changing the signs was part of the “ongoing process” of becoming part of HSBC's network.
“Bank of Bermuda will be changing their external bank signage to reflect the HSBC global standards,” a bank spokesperson said.
“We are now part of a larger network, and want to ensure that customers, both in Bermuda and from around the world, recognise us as part of the HSBC Group.”
In the three months since the bank's sale to HSBC went through, the bank has already rebranded advertisements and its Island-wide network of automated teller machines.