?Step inside and get lost? is the hook that Bermuda Triangle hopes to reel you in with to come and buy some of its unique merchandise.

The store opened a few weeks ago in Dockyard offering what owner Claire Smith calls ?an eclectic mix of ethnic handicrafts and clothing from Bali and Thailand?.

Ms Smith said that people are excited about the shop because there are interesting and unique products inside.

The shop features items from Bali and Thailand and a French clothing label called Animale. Ms Smith described the line as ?very chic clothing?. She hopes that people will come to the store specifically to buy the clothing.

Bermuda Triangle offers much more to customers, including a line of ?funky and interesting? beautiful sterling silver jewellery. Ms Smith said that she is very pleased with the jewellery that the shop is selling.

The shop sells many ethnic products as well including wood carvings, carved wooden masks, cotton throw blankets, cushion covers, candles, incense, a variety of mirrors and small one of a kind bits of furniture.

Ms Smith said that a lot of furniture made from the root of the teak tree which is a very hard wood. In the past carpenters threw out the root of the tree and made furniture with the rest of it but they found out that if the root is cut a certain way interesting furniture can be made.

Bermuda Triangle can also make customised furniture for customers. The store has shipments from all around the world and with what Ms Smith called ?ever changing stock?.

Ms Smith said that the main customers of the shop are tourists but her goal is to attract locals as well.

?Our goal is for our shop to be a destination shop, for people to come to dockyard to shop at Bermuda Triangle?.

Ms Smith said that her greatest challenge in operating a retail store is ?trying to pick merchandise that goes beyond what you like and moves in the realm of what you think people will like?.

She said that it is a terrific challenge and it is quite fun to buy merchandise ? but it is also a big risk.

When asked what she would say to encourage people to shop at Bermuda Triangle, Ms Smith said: ?We have a very unusual mix of product that would suit most tastes and it?s also quite interesting to see things from all around the world and I think we have terrific gifts for all occasions?.

Ms Smith also encouraged people to come to Dockyard because ?Dockyard is a vibrant place with great restaurants, the Snorkel Park, Maritime Museum and many other attractions. With the fast ferries it is a great day outing to visit the area and stop at the Clock Tower Mall. There are quite a few unique and interesting shops and is well worth the visit, not to mention its air conditioned?.

Ms Smith also advertised a new product ? a teak tree false rafter foot which is both termite and rot resistant. She said that it never needs painting and it will save lots of hours in the future.

Bermuda Triangle is open seven days a week from 9.30 to 6 p.m.