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Survey: CableVision customers see improvement in service

Bermuda CableVision, the company everyone loved to hate not so long ago, is now popular according its latest customer research.

The Internet survey of 430 customers, run by Total Marketing between December 9 and January 15, showed 63 percent of customers rated CableVision?s customer service overall as either good or excellent while 27 percent rate it as fair.

General Manager Jeremy Elmas said: ?Results of this study ? the first one we have conducted online ? indicate customers are generally satisfied with the level and quality of service from CableVision.

?We are particularly pleased to note that nearly seven in ten customers have noticed an improvement in the quality of our customer service over the past six months.?

He said the survey would help focus on which channels and services people wanted next.

Sports channels topped the list of most frequently requested types of programming, followed by movie channels, adult programming and game shows.

CableVision has been adding new channels to its Digital Variety Tier, without increasing the monthly subscription cost. The company has plans for further expansion of the line-up in the coming months.

Nearly 75 percent of customers rated the politeness of CableVision?s customer care associates and service technicians as excellent or good.

However, Mr. Elmas said: ?Customers? responses suggest we need to improve on the promptness of our service technicians for appointments, since one in ten customers gave us an unsatisfactory rating in that area.

?Since the survey results, we have begun to implement some new quality control procedures, and we are already seeing tangible progress.?

There is also room for improving the way customer care associates and service technicians interact with customers said Mr. Elmas who said training was critical.

The company has seen something of a turn around in public relations after it pulled the plug on service during a licensing row with Government and labour problems escalated into a general strike in 2003.