SCOTTSDALE (Bloomberg) — SABMiller Plc will add a new low-calorie lime-flavoured beer in the US aimed at women and expand imports of its Italian brew Peroni Nastro Assurro to Latin America in an effort to win drinkers from rivals such as Anheuser-Busch Cos. and InBev NV.Miller Chill, a beer with a hint of lime and salt, will be introduced in March, said Miller Brewing President Tom Long at the Consumer Analyst Group of New York conference in Scottsdale, Arizona.

“The target audience for Miller chill is fence-sitters for light brands,” Long said.

The company began importing its Italian beer Peroni last year to Colombia and expanded it to Peru earlier this month to woo wealthier drinkers.