Norwegian Cruise Line has been named the official cruise line of the PGA Tour which visits Bermuda in October.

The three-year agreement will also allow NCL the right to use the Tour marks in advertising, as well as promotional and tournament hospitality opportunities built around both the PGA Tour and the Champions Tour.

The PGA Tour and NCL will promote the line's current Golf Hawaii and Golf Bermuda programs, as well as expanding the all round 'golf experience'.

"The PGA Tour is a very well-respected organisation with more than 105 million fans and the demographic of these fans aligns well with NCL's target audience," said Scott Rogers, NCL's senior vice-president of sales and marketing.

"In our continuing effort to embrace new and innovative marketing programmes, we expect that this partnership with the PGA Tour will let golfers around the world know that you can combine a great cruise vacation with top golf experiences at the best courses in the world on NCL."

The Tour's chief marketing officer, Tom Wade said: "We are extremely pleased to welcome Norwegian Cruise Line as an official marketing partner of the PGA Tour.

"We look forward to working with NCL on developing unique platforms to drive awareness at the top courses around the world, especially in Hawaii and Bermuda."