Capital G Bank has won recognition for its advertising effectiveness at the 2007 CASSIES (Canadian Advertising Success Stories).

The results were announced at a gala event held in Toronto.

The CASSIES, Canada's top advertising effectiveness awards show, rewards great advertising that works; entrants have to prove real and measurable business results.

Capital G won silver in the category of Canadian Success Outside Canada for its efforts to completely reposition its brand image and attract new customers, with help from Canadian advertising agency, Target.

The bank set out to redefine its brand image and differentiate itself from the competition with a colourful, bold campaign which launched a year ago on November 6 2006.

The 'Putting the G in Bank' creative campaign showed consumers how Capital G was different - or rather 'Gifferent' - with a friendly, unpretentious and typically un-big bank like approach. The integrated campaign included newspaper, radio, out-of-home and online media.

"Capital G is pleased with the results of the campaign. It helps to establish a unique and differentiating brand personality for us and breaks through the cluttered advertising environment," said Michael DeCouto, senior-vice president, marketing.

"Just days after the initial campaign launched, it generated huge buzz and since then we've seen significant business growth. It's wonderful to have that achievement recognised internationally through this award in Canada."