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Saladmaster sales chief to give demonstrations

Owners of Saladmaster stainless steel cookware will have the chance to attend a cooking course next week conducted by the man who helped put the company on the kitchen cookware map with his quick-talking, pan smashing advertisements.

"The programme, given by Saladmaster's east coast regional director Mr. Chris Nahatis, is designed for our many Saladmaster patrons who wish to take advantage of the product's full nutritional benefits,'' said Mr. Junius Durrant, the Saladmaster representative in Bermuda for 27 years.

Mr. Nahatis began his TV spots for Saladmaster products in 1952.

In his advertisements, Mr. Nahatis shows the strength of a Saladmaster pan by using it put huge dents into a "brand X'' pan.

Next week's cooking programmes, slated for 7 p.m. on Tuesday and Wednesday, will be held at the St. Paul's Christian Education Centre, St. Paul's Church, on Middle Road, Paget. Those interested in attending should contact Mr.

Durrant to obtain a ticket to either presentation.

The presentation will focus on the proper use of the cookware, said Mr.

Durrant.

"There is stainless steel out there, but the quality of this is the same as surgical steel. There are several layers of steel combined with other layers of metal,'' he said.

"When we bring the cookware to the customer's home we show them how to use it but some people may revert back to their previous style of cooking.

The Saladmaster way is a style of cooking -- it is not slower -- just different, he said.

Very little water is needed when preparing foods with this product, he said.

Saladmaster cookware is distinguished by a patented valve in the lid which helps keep the cooking temperature around 180 degrees, preventing valuable nutrients from being boiled away.

Health conscious people will appreciate this cookware because food prepared the Saladmaster way preserves the vitamins and nutrients of the food, he said.

"The only thing we suggest adding to food prepared with Saladmaster cookware is a bit of lemon juice, he noted.

The original Saladmaster kitchen utensil was created by a Cherokee Indian named Mr. Harry Lemmons, according to a full-page article in the Living/Arts section of the Boston Globe.

The Boston Globe said Mr. Nahatis spent $29.95 for his first Saladmaster demonstrator kitchen utensil in 1951.

Today, Bermuda consumers are looking at a much higher price for a set of Saladmaster cookware.

But, said Mr. Durrant: "How much is good health worth?'' Saladmaster is headquartered in Massachusetts and also has operations in Canada, Puerto Rico, Europe and the Caribbean as well as Bermuda.