CellularOne has announced the launch of "POP Mobile" - Bermuda's first unlimited prepaid service - in a move which could be set to revolutionise the Island's mobile phone market.

POP Mobile - or "Power of Prepaid" - was created specifically for a new generation of mobile phone users looking for both freedom and flexibility from their wireless service provider.

Breaking away from traditional prepaid plans, POP Mobile offers a variety of unlimited monthly and daily packages for the first time on the Island, with no restrictions or contracts, to suit an individual's requirements.

CellularOne chief operating officer Frank Amaral said: "POP Mobile is a new way of approaching prepaid service. Current prepaid plans on the Island are known for being restrictive and expensive. CellularOne is changing that by giving our customers the freedom and the opportunity to be in full control, offering attractive low rates as well as unlimited plan options.

"The timing is particularly appropriate right now as customers are highly cost conscious and need an alternative to existing prepaid plans. POP Mobile addresses those needs."

The POP Mobile's features include unlimited network calling, unlimited daily talk and text plans from $2 per day, unlimited nights and weekends, and unlimited text messaging.

It also comes with monthly packages starting from $22, BlackBerry data, per minute rates from five cents, free voicemail and includes a Government license fee of $5.

Other benefits range from a choice of several cellular number ranges and a free $10 prepaid credit with every activation to a free POP Mobile gift with every activation (whilst stock lasts) and an introductory BlackBerry Pearl from as low as $99 plus unlimited data until April 11.

POP Mobile customers will have the opportunity to win prizes such as POP Mobile blankets, duffle bags, Yubz Fashion headsets, Bluetooth base speakers and headsets, and Blackberry Pearls with one month's free service.

In addition, radio listeners can tune into HOTT 107.5's Miss Thang Show on Mondays and Wednesdays from 6 p.m. to 7 p.m. to take part in the 'POP Mobile Contest & Giveaway' running between January 11 to February 10.

For more information about POP Mobile visit www.pop.bm