Customers will be able to find out more about HSBC's growing list of products and services available them after the bank's banking services division launched the 'Right Word' campaign.

This campaign, which illustrates the way that the bank and banking services are changing and growing, revolves around four words; new, professional, world class and advice, which draw attention to some of its most recent offerings, such as US dollar automatic teller machines in branches and the fast loan approval process.

It coincides with the Bank of Bermuda's brand name change - the first time the bank has changed its name in its 120-year history, as reported in The Royal Gazette last month.

Other parts of the campaign include awareness of the banking website, which named as 'Best Consumer Internet Banking in Bermuda 2009' by Global Finance magazine and their highly trained staff who participate in a variety of accreditation programmes.

Everyone in Bermuda, not just HSBC customers, will be invited to take part in the 'Right Word' campaign by entering their raffle draw promotion and letting the bank know the one word that best describes what the ultimate banking experience should be.

"Our focus is to listen to what customers want and provide our banking service based on customer needs," says Todd Wilcox, head of personal financial services.

"The campaign is a reflection of the numerous changes and innovative products that the bank has brought to the Bermuda market over the past 18 months. The launch of the campaign coincides with the move to the new brand".

Entry forms for the 'Right Word' raffle are located in all HSBC branches, in The Royal Gazette and online at www.bankofbermuda.com/rightword

A raffle draw for more than $10, 000 in prizes, including travel vouchers and a sunset cruise on The Venetian will take place on October 23.