HSBC's asset management business, of which the Bank of Bermuda is part, has been rebranded from HSBC Group Investment Businesses to HSBC Global Asset Management.

Mark McCombe, chief executive of HSBC Global Asset Management, said: "We are changing our name to HSBC Global Asset Management because it better reflects the breadth, strength and expertise of our business. It also highlights one of our key competitive advantages, our global footprint, which complements our deep roots in local markets."

As part of the rebranding, all entities operating as HSBC Investments will adopt the HSBC Global Asset Management name.

HSBC Global Asset Management will also encompass the established specialist asset management businesses, namely Halbis (active management specialist) and Sinopia (quantitative specialist) and the specialist business units Liquidity (cash management) and Multi-manager (best-in-class managers).

Accordingly, the Bermuda arm of this business has changed its name to HSBC Global Asset Management (Bermuda) Ltd.

HSBC Global Asset Management had almost $100 billion of emerging markets assets under management out of a total of $397.4 billion at the end of March 2008.